Cause marketing

Madison marketing executive Dana Arnold paid a virtual visit to a panel of the annual South by Southwest Conference in Austin, Texas, and she came across a statistic that confirmed a long-held belief about the business case for what she calls “cause marketing.”

Award program seeks applicants, examiners

Application materials are now available for the 2021 Wisconsin Forward Award program, which recognizes performance quality among business, nonprofit organizations, and government.

Spectrum offers free advertising to minority businesses

In partnership with several regional SCORE Mentors groups, as well as local chambers and multicultural associations, Spectrum Reach is offering a Pay It Forward program in which select minority-owned businesses receive complimentary advertising and marketing resources this spring.

Bike giveaway scheduled for May 8

On Saturday, May 8, Free Bikes 4 Kidz Madison will distribute bikes to nonprofit organizations and schools throughout Dane County.

StartingBlock selects teams for Social Impact Cohort

StartingBlock, in partnership with the American Family Insurance Institute for Corporate and Social Impact and Associated Bank, has selected 11 social impact entrepreneur teams for StartingBlock's 2021 Social Impact Cohort.

Food security

With all the tenacity of a wolverine, Michigan native Michelle Orge is fighting back against hunger and food insecurities in her relatively young role as president and CEO at Second Harvest Foodbank of Southern Wisconsin.

A bias-free attempt to break down barriers

Jazzman Brown is a one-woman compassion show. Each month she collects and distributes donations of food, hygiene products, cleaning supplies, coats, and other critical items for people in need.

In Business magazine