Marketing & Media

DeWalt sponsors UW Badger sports

DEWALT, part of Stanley Black & Decker, announced it will make its college sports debut during the upcoming football season by sponsoring 25 programs across the United States, including the University of Wisconsin–Madison football program.

Marketing firm expands into new space

A Madison-based marketing firm, Pop-Dot, has expanded its operations to a new downtown office in the recently developed SPARK building, moving from the Hovde Building off the Capitol Square.

Take Five: Linda Kaplan Thaler

Advertising Hall of Famer, author, and motivational speaker Linda Kaplan Thaler played a leading role in some of America’s most famous advertising campaigns.

The value of ‘yes, and …’ — and a plan B

When ideating, eliminating the negative is job one. It is alternatively known as eliminating the no and finding the yes, or going one step further, understanding the value of “yes, and …” — which naturally leads to more (take your pick) ideating, brainstorming, creativity, or innovation.

Making small talk can bring worthwhile change

Like a deer caught in the headlights, Linda Kaplan Thaler believes human beings can become so paralyzed with fear when faced with a big problem that we often choose the least-resistance option of doing nothing because such problems seem insurmountable.

Bang ideas can be daring too

While the Aflac duck is an example of thinking outside the box to create brand awareness where there was practically none, the Kaplan Thaler Group’s groundbreaking “Yes, Yes, Yes” commercials for Clairol Herbal Essences shampoo saved a longstanding brand that was in danger of being pulled from the shelves.

Partnership produces 'Anniversary Ale'

Kramer Madison and The Lone Girl Brewing Co., located at 114 East Main St. in Waunakee, have teamed up to produce a limited-edition Golden Sour Anniversary Ale beer to commemorate the anniversaries of the two companies.

How a legend was made of advertising quackery

Advertising Hall of Famer Linda Kaplan Thaler loves desperate clients because they will let her do anything. Sometimes, it still takes some convincing, however, as in the remarkable case of the Aflac duck.

Cause marketing

Madison marketing executive Dana Arnold paid a virtual visit to a panel of the annual South by Southwest Conference in Austin, Texas, and she came across a statistic that confirmed a long-held belief about the business case for what she calls “cause marketing.”

Real estate firm relocates

Sprinkman Real Estate and Sprinkman Design Collective have relocated from 613 Williamson St. to 622 West Washington Ave., Suite 100, in Madison.

Spectrum offers free advertising to minority businesses

In partnership with several regional SCORE Mentors groups, as well as local chambers and multicultural associations, Spectrum Reach is offering a Pay It Forward program in which select minority-owned businesses receive complimentary advertising and marketing resources this spring.

Thysse acquires Badger Group

Oregon-based printer Thysse announced it has acquired Badger Group, a direct mail, print services, and digital marketing business.

Madison entrepreneur takes to TV to save the world

Imagine being tasked with coming up with a solution to one of society’s greatest problems, and then being told you have just four days to save the world. Sounds daunting, and maybe something you’d need a little help to solve, right? Say, a team? It also sounds like great TV.

In Business magazine