Madison promotional products company sold to Minnesota firm
With the sale, Ascentives is moving its local operations to 1155 Wilburn Road, Sun Prairie.
Marketing & Media
365 Media to launch new business publication
Blueprint365 will reportedly be the first independent business publication dedicated to communities of color in Wisconsin.
Madison featured on upcoming episode of PBS’ ‘Places to Love’
The episode features a tour of the Wisconsin State Capitol and the University of Wisconsin–Madison campus as well as other uniquely Madison stops.
Federal appeals court upholds Madison’s billboard rules
The court rejected a lawsuit by Adams Outdoor Advertising claiming the city of Madison’s sign ordinance is unconstitutional
Wisconsin's fastest declining job is in advertising and promotions
This decline translated to the number of Wisconsin employees in this occupation dropping from 530 in 2012 to 50 in 2021.
IB’s new publisher begins her tenure
Publisher Jody Andruss' first priority is to get reacquainted with the Greater Madison business community.
American Family Insurance Championship wins award from PGA TOUR Champions
The American Family Insurance Championship was recognized with the Sales Award, presented annually to the PGA TOUR Champions event that shows tremendous sales growth year over year, while establishing high sales marks in all areas.
State settles with extended vehicle warranty direct-mail marketer
“We’ve been trying to reach you about your car’s extended warranty” isn’t just a meme, and it’s gotten a direct-mail marketer in hot water with the state of Wisconsin.
2023 BOOK OF LISTS
The 2023 digital edition of the In Business Book of Lists is now available to read in full. Click the cover to start reading!
In Business acquired by Woodward Communications Inc.
Magna Publications Inc. announced today that it has sold In Business, which comprises In Business’ print and digital publications as well as its associated events, to Woodward Communications Inc. based in Dubuque, Iowa.
Rippe Keane Marketing changes name
Effective Sept. 1, Rippe Keane Marketing is now Market Crafters LLC, according to a statement from the company.
Take Five: How Amazon is raising prices across the internet
The conventional wisdom is that Amazon drives down prices for the average consumer, but that’s not the case, according to former Amazon seller Jason Boyce, founder and CEO of Avenue7Media and co-author of The Amazon Jungle: The Seller’s Survival Guide for Thriving on the World’s Most Perilous E-Commerce Marketplace.
Dane County Small Business Awards: The Creative Company
Laura Gallagher might have redefined the term “perfect storm” in the spring of 2020. Gallagher, president of The Creative Company, had moved into a temporary space for 15 months after her old building was torn down and while a new building was under construction. Shelter in place happened two weeks after the move and then, like so many others, the company had its worst quarter in years.
6 ways to make the most of Small Business Week
Wisconsin small businesses may not, by definition, be large, but their economic impact is.
Take Five: Former Harley exec Schmidt keynotes IB Expo
Wednesday, May 18 marks the return of the IB Expo and Conference following a two-year pandemic hiatus, and the keynote speaker is a former Harley-Davidson executive who can say a thing or two about business resurgence.
New CEO to lead Delve + Bresslergroup
George Demou was named as CEO of Delve + Bresslergroup.
Marketing firms create strategic partnership
Madison-based Lean Focus and Pop-Dot have jointly announced a strategic partnership that will allow the companies to work in tandem with clients.
35-year-old printing company changes ownership, name
Phil and Liz Van Kampen have sold SprintPrint, at 2790 South Fish Hatchery Road, to Chrispin, Lynn, and CJ Kennedy, and it will now be Minuteman Press as part of the Minuteman Press Conversion Program.
5 ways to support Black-owned businesses year-round
As we recognize Black history throughout the month of February, it’s important to take time to support and highlight the Black entrepreneurs leading trustworthy businesses and providing opportunities across Greater Madison.
Adams Outdoor announces nonprofit program partners
Adams Outdoor Advertising announced the local nonprofit recipients for the 2022 Adams Collaborate Public Service Advertising Program.
