Marketing & Media

Take Five: Will Super Bowl ads be super?

With a prime 30-second spot going for about $5.5 million, some advertisers are reluctant to fork over all that money at a time when the nation is suffering through a pandemic.

Take Five: Amazon’s growth tests us in profound ways

In this Take Five interview, Dr. Robin Gaster explains why it’s possible that Amazon might actually get out of the retail business within the next decade and why it’s dabbling in areas like cloud services, publishing, and groceries.

What businesses can learn from Trump’s social media ban

In what is largely an unprecedented move, social media platforms almost universally banned President Donald Trump from their services over the last several days, following an act of domestic terrorism on the U.S. Capitol Jan. 6 by pro-Trump rioters who were stoked by the president’s rhetoric.

Building a better playset

Many a parent of young children has walked into a previously neat and tidy room, seen the chaos that results from even the briefest of play sessions among kids, and remarked, “This is why we can’t have nice things.”

Hanging in there

During a period that can aptly be described as the COVID-19 cold shoulder, perhaps the most repeated phrase of local business operators has been a hopeful one. “When we come out of this” not only reflects their hope for a rebound, it speaks to their eagerness to get back to business.

Edible Madison purchased by local entrepreneurs

Christy McKenzie, farm-to-table Pasture and Plenty café founder, and Cricket Redman, principal of design studio Cricket Design Works, have formed Forager Publishing LLC and acquired the rights to publish Edible Madison from Jamie Lamonde, founder, editor-in-chief, and publisher of the magazine.

Isthmus launches donation program

After an outpouring of support, Isthmus announced it would be launching a donation program to support the local journalism work of the alt-weekly newspaper and would be “working hard to get back to the business of journalism.”

800 reasons to celebrate

In Business has been showcasing some of its best and brightest professionals under the age of 40 since 2001 and, remarkably, 90 percent of past honorees still live and work in the Madison area.

14 local black-owned businesses recognized

The strength of the local black business community will be on full display during the third annual Madison Black Chamber of Commerce Awards Dinner Recognition & Exhibition.

Raising the curtain on Act II

Second chances take many forms and admittedly give the impression that you flubbed your first chance, but many second career chances are pursued willingly, not as the result of failure.

Leading in a time of change

2019 was a watershed year for Dave Franchino, president and principal, as he led the transition of 52-year-old Design Concepts to a rebranding as Delve.

Madison execs wish big for 2020

As we look ahead at all 2020 has to offer, we checked in with some of Greater Madison’s top execs — who also happen to be winners of our 2020 Executive of the Year awards — to see what tops their wish lists for their businesses/organizations and the entire region in the new year.

In Business magazine

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