Marketing & Media

Picking the brains of 30 Madison business consultants

A new book drawing on decades of experiences from 30 Madison-area business consultants aims to cut through the clutter and provide tips and tricks that both new and seasoned consultants can use in their own consultancy endeavors.

Insurance company rebrands

Hausmann-Johnson Insurance and The Benefit Services Group Inc. have launched a major rebrand and are now named Hausmann Group

Annual chamber event returns to Monona Terrace

The Greater Madison Chamber of Commerce will welcome more than 900 business and community members to its 68th Annual Dinner at Monona Terrace Community and Convention Center on Oct. 20.

Savvy Savino

Jennifer Savino, CEO at KW2, spent 10 years working in Seattle for both large and small ad agencies before returning to the Midwest with her two young boys in tow.

DeWalt sponsors UW Badger sports

DEWALT, part of Stanley Black & Decker, announced it will make its college sports debut during the upcoming football season by sponsoring 25 programs across the United States, including the University of Wisconsin–Madison football program.

Welcoming back events

The COVID-19 pandemic has taken a lot from us. Lives have been lost, as have jobs, and while some new businesses were born, many others are closed for good.

Surviving a pandemic year

March 2020 may seem like a lifetime ago for some, or like yesterday for others. For Aaron Frank, president of Madison Top Co., and probably countless other business owners, 2020 represents the beginning of a nightmarish year filled with job losses, business closings, and unprecedented illness and death caused by an unrelenting virus.

The importance of reconnecting

Linda Kaplan Thaler can be introduced in many ways, and all of them were on virtual display recently before a Madison business audience.

Marketing firm expands into new space

A Madison-based marketing firm, Pop-Dot, has expanded its operations to a new downtown office in the recently developed SPARK building, moving from the Hovde Building off the Capitol Square.

Take Five: Linda Kaplan Thaler

Advertising Hall of Famer, author, and motivational speaker Linda Kaplan Thaler played a leading role in some of America’s most famous advertising campaigns.

In Business magazine