Marketing & Media

Bang ideas can be daring too

While the Aflac duck is an example of thinking outside the box to create brand awareness where there was practically none, the Kaplan Thaler Group’s groundbreaking “Yes, Yes, Yes” commercials for Clairol Herbal Essences shampoo saved a longstanding brand that was in danger of being pulled from the shelves.

Partnership produces 'Anniversary Ale'

Kramer Madison and The Lone Girl Brewing Co., located at 114 East Main St. in Waunakee, have teamed up to produce a limited-edition Golden Sour Anniversary Ale beer to commemorate the anniversaries of the two companies.

How a legend was made of advertising quackery

Advertising Hall of Famer Linda Kaplan Thaler loves desperate clients because they will let her do anything. Sometimes, it still takes some convincing, however, as in the remarkable case of the Aflac duck.

Cause marketing

Madison marketing executive Dana Arnold paid a virtual visit to a panel of the annual South by Southwest Conference in Austin, Texas, and she came across a statistic that confirmed a long-held belief about the business case for what she calls “cause marketing.”

Real estate firm relocates

Sprinkman Real Estate and Sprinkman Design Collective have relocated from 613 Williamson St. to 622 West Washington Ave., Suite 100, in Madison.

Spectrum offers free advertising to minority businesses

In partnership with several regional SCORE Mentors groups, as well as local chambers and multicultural associations, Spectrum Reach is offering a Pay It Forward program in which select minority-owned businesses receive complimentary advertising and marketing resources this spring.

Thysse acquires Badger Group

Oregon-based printer Thysse announced it has acquired Badger Group, a direct mail, print services, and digital marketing business.

Madison entrepreneur takes to TV to save the world

Imagine being tasked with coming up with a solution to one of society’s greatest problems, and then being told you have just four days to save the world. Sounds daunting, and maybe something you’d need a little help to solve, right? Say, a team? It also sounds like great TV.

WEDC offers $10,000 for downtown ideas

The Wisconsin Economic Development Corp. is offering a $10,000 award to bring a winning idea to life in the Wisconsin Main Street Downtown Pitch Contest.

Take Five: Will Super Bowl ads be super?

With a prime 30-second spot going for about $5.5 million, some advertisers are reluctant to fork over all that money at a time when the nation is suffering through a pandemic.

Take Five: Amazon’s growth tests us in profound ways

In this Take Five interview, Dr. Robin Gaster explains why it’s possible that Amazon might actually get out of the retail business within the next decade and why it’s dabbling in areas like cloud services, publishing, and groceries.

What businesses can learn from Trump’s social media ban

In what is largely an unprecedented move, social media platforms almost universally banned President Donald Trump from their services over the last several days, following an act of domestic terrorism on the U.S. Capitol Jan. 6 by pro-Trump rioters who were stoked by the president’s rhetoric.

In Business magazine