Improvements at Coliseum could mean more concert bookings
A lack of the kind of amenities concert promoters are looking for is the reason behind a decrease in the number of concerts at Veterans Memorial Coliseum, according to a report in The Capital Times.
A market and financial feasibility report presented to the Alliant Energy Center Advisory Commission noted the Madison area could support more concerts but promoters said they’ve avoided booking the Coliseum because it fails to meet their equipment needs.
The study categorized potential building improvements into groups. A new rigging system and loading dock, as well as a reduction system that would section off parts of the upper level with a curtain, were labeled the highest priority items in the study.
The rigging, loading dock, and curtain projects could cost close to $2 million.
The total estimated cost for every recommendation in the report is between $44.301 million and $52.271 million.