IBTV Inside Peek: Van Holten's Pickles

This week we go behind the scenes at Van Holten’s Pickles of Waterloo, WI to interview President, Steve Byrnes and get a tour of their production facility. The company is noted for their Pickle-in-a-Pouch and their clever marketing of the same with characters associated with the many flavors of pickles that they offer including Lil’ Sweetie, Garlic Gus, Little Pepe, Hot Mama and Big Papa. The products are distributed through convenience stores, military bases and a wide range of other sites around the country.