IB’s new publisher begins her tenure

New In Business magazine Publisher Jody Andruss has been on the job for less than one week, and her first priority is to get reacquainted with the Greater Madison business community. After career stints in publishing as niche advertising manager at Madison Newspapers (now Capital Newspapers) and as regional development manager at Lee Enterprises, she’s connected with a different audience over the past decade as director of donor engagement at Wisconsin Family Ties and as director of development for the UW Foundation.

“I’ve just started getting my feet wet being back at a local nonprofit during the pandemic …  so really, it’s been almost 10 years,” Andruss notes. “A lot has changed. A lot of people have changed, and so that definitely will be one of my top priorities — getting some reintroductions, both with the business community and with advertisers that are part of the In Business community.

“I think my greatest skill is that I’m a connector,” Andruss continues. “I try to listen to business people, advertisers, and others in the business community. I try to listen to them about who their audience is and what their strengths are to connect them to other people because to me, community is more important than just about anything.”

Tom Woodward, CEO and president of In Business and its parent company Woodward Communications Inc., says Andruss’ complete skill set is an ideal match for the publisher’s role in advancing all three pillars of IB’s mission. “Jody’s knowledge of the Greater Madison area, experiences and relationships with area businesses, involvement with local organizations, and her extensive publishing experiences position her well to lead the In Business team in continuing to fulfill its mission of ‘Connecting, informing, and elevating the Greater Madison business community.’”