IB Icons with Food Fight

A packed house of 200 attendees turned out for the latest Icons in Business on July 25 at the Madison Concourse Hotel to hear Food Fight Co-Founder Peder Moren share some of his most memorable moments as one of the original “Food Fighters,” insight into developing restaurant concepts, and the challenges and opportunities Food Fight faces in such a competitive industry. With 20 unique Food Fight dining concepts in the Madison area, it’s hard to believe that this ubiquitous restaurant group started with just one location in 1990 when a deal was struck between Monty Schiro and Peder Moren to remodel an old gas station into Monty’s Blue Plate Diner. Four years later, the two combined their creative vision and business sense to establish Food Fight to provide administrative support for independent restaurants, and to offer the Madison area diverse dining experiences that have become integral to the local restaurant scene. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)