Hy-Vee adding fitness equipment showrooms

Hy-Vee has partnered with Cottage Grove-based Johnson Fitness & Wellness and will be adding fitness equipment showrooms to select stores, according to a release from Hy-Vee. The Iowa-headquartered grocery chain will sell treadmills, ellipticals, rowing machines, and other exercise equipment from Johnson Fitness & Wellness to several stores via a kiosk where customers can use QR codes to order equipment online. The showrooms will feature Johnson Fitness & Wellness equipment that customers can view and try out including Matrix Fitness, Vision Fitness, Horizon Fitness, and Synca Wellness. This is the first partnership in the U.S. between a grocery retailer and a fitness equipment company, with the first location opening today inside the new Hy-Vee in Grimes, Iowa, and several additional locations scheduled to open by the end of 2021.