How IB counts on its readers for content

From the pages of In Business magazine.

Writing earlier this year, I did a callout encouraging our readers to send us business story ideas, press releases, event photos, etc. As a small B2B publisher focused on business best practices, we simply do not have the resources to cover everything, so we really do rely on all of you to keep us informed on the latest and greatest from your company and your industry.

With that said, I thought I would double down this month and dive even deeper into a couple of IB departments that we could always use reader feedback on:

• Startup: If you have a company (or know of one) that’s been around at least one year but not more than five years, then you would fit the qualifications for what we consider a “startup” business. We typically prefer to feature B2B companies with these startup features, but we will consider B2C companies in certain situations. The editorial will look at why the individual(s) launched the company, the niche they are filling, startup funding, future goals, etc. To be considered for a startup feature, we need you to fill out a company survey, and you can do that online at

• On the Job: With our monthly “On the Job” feature, we typically look for those more interesting, hands-on occupations. Also, we prefer jobs that we know would photograph well, as we like to showcase them visually with plenty of pictures so that our readers get a real inside glimpse into what these jobs entail. The editorial for these will focus on such things as: what a “typical day” looks like, why the individual(s) enjoy what they do, any special education/training that is involved, etc. The more interesting the occupation, the more likely we are to feature it in this very popular series. To have your job considered for an “On the Job” profile, please email your suggestion to Departments Editor Jan Wilson at

We sincerely value reader feedback and suggestions, and while we can’t guarantee editorial coverage on every idea that is sent to us, we also can’t consider it unless we know about it. So, we encourage you to submit company information to us through the online company survey or email us if you think you have an interesting job to feature. We’d love to hear from you!

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