Hilldale announces new store

Bluemercury, a luxury beauty retailer selling cosmetics, skin care items, makeup, perfume, and hair and bath and body products, will open at Hilldale Shopping Center between J.McLaughlin and Crescendo Espresso Bar. The location will be the first Bluemercury store in Wisconsin and offer in-store consultations about makeup and skin care regimens. It is expected to open in late fall of 2022 at 706 N. Midvale Blvd.