Harley-Davidson to go all-electric — eventually

Harley-Davidson Inc.’s Chairman, CEO, and President Jochen Zeitz says the motorcycle company is transitioning to all-electric-motorcycles, but the process will take decades to complete, according to a report from the Milwaukee Business Journal.

“At some point in time, Harley-Davidson will be all-electric,” Zeitz told Dezeen, a British architecture and design website “But that’s a long-term transition that needs to happen. It’s not something you do overnight.”

Harley-Davidson launched its first electric motorcycle in 2018 and has rolled out new models since then under its LiveWire brand. Zeitz said electrification is the next logical step for the business, but the timeline he shared is longer than that of some automotive brands that have announced goals of going all-electric by 2030.

Harley-Davidson shipped 528 LiveWire motorcycles through the first nine months of 2022 compared with 160,000 for Harley-Davidson’s internal-combustion models, according to SEC filings. Harley-Davidson said in February 2022 it’s targeting sales of 100,000 LiveWire bikes by 2026.