Harley-Davidson cuts jobs, lowers projections
Milwaukee-based Harley-Davidson announced that it was lowering its projections for motorcycle shipments worldwide in 2017 after experiencing a second quarter sales drop of 6.7% worldwide and 9.3% in the U.S.
For the quarter, the manufacturer’s motorcycle shipments were down 7.2%, and down 10.8% thus far for first six months of the year, according to a release.
The company now expects to ship between 241,000 and 246,000 cycles, down 6% to 8% from last year.
With that news comes the announcement that the company will layoff a total of 180 workers between the Milwaukee and Kansas City, Mo. plants, including 83 in Milwaukee.
The company is also facing a generation of millennials who aren’t showing the same kind of love for motorcycles as their predecessors did.