Grocery shopping made easy

Let’s face it, grocery shopping is a chore many of us could do without. If you have young kids in tow that goes double (the struggle is real). So, who better to do all our grocery shopping than someone else?

Just in time for the holidays, Hy-Vee is expanding its Hy-Vee Aisles Online service, launched earlier this year, to all of the supermarket chain’s 240 stores across its eight-state region. Now busy customers can shop the way they want to shop — from anywhere and at any time. Best of all, local customers can choose products in stock at any of Hy-Vee's three Madison-area stores, which are then available for same-day pickup or delivery.

“Hy-Vee Aisles Online is tailored to fit our customers’ needs and their families’ busy schedules,” says Jeremy Gosch, senior vice president of merchandising for Hy-Vee. “We still love seeing our customers in the store, but we believe this is a value-added service for customers during those times when they can’t make it to the store or are pressed for time.”

According to Tara Deering-Hansen, Hy-Vee’s group vice president — communications, the company has so far received favorable feedback from a range of customers about the convenience of its Aisles Online service. “Many of them have gone out on social media to share their positive experiences with friends and have posted notes of thanks on our corporate Facebook and Twitter accounts,” she notes.

To use the service, customers must create an account at and select their preferred store in order to shop that store’s inventory. Customers also can create shopping lists and mark products as their favorites. If customers link their account to a Hy-Vee Fuel Saver + Perks card, their most recently purchased items will automatically be listed first.

Once customers place an order, an Aisles Online personal shopper hand-selects the products to ensure orders are fresh and accurate. The groceries are kept in climate-controlled totes until they are unloaded into the customer’s vehicle or delivered to the customer’s home.

Orders can be delivered in as little as four hours. Store pickup and home delivery are both free with a $100 order; orders under $100 have a $2.95 fee for pickup and $4.95 fee for delivery.



Deering-Hansen says Hy-Vee Aisles Online doesn’t currently have an auto replenishment feature — so, customers can’t place an order for staples like milk and bread once and have it automatically delivered each week at the same day and time — but additional ordering features and website improvements are forthcoming in 2016.

One perk that is currently part of the service — customers can take advantage of weekly specials and digital coupons to take advantage of deals they’d normally only get in-store.

“Our customers have been asking for an easy and convenient online shopping experience, and we’re happy to be able to offer that to them. We’re very proud of this new service and how it’s been received,” Gosch says.

Due to the holidays, customers are advised to review the revised Aisles Online ordering schedule for Dec. 21, 2015, through Jan. 2, 2016, at

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