Green Bay Packers acquire original Cheesehead-maker Foamation Inc. 

The Green Bay Packers announced in a press release yesterday that the organization has acquired Foamation Inc., the company responsible for creating the original Cheesehead hat, along with a wide variety of specialty foam products.

Foamation, based in Milwaukee, was founded by Ralph Bruno in 1987. Bruno’s Cheesehead hat has since become a universally recognized symbol for Wisconsinites and Packers fans.

The Packers were already the largest purchaser of Foamation’s products and have sold them in the Packers Pro Shop for several years. All Cheesehead hats and related foam products will continue to be manufactured in Wisconsin.

The team is exploring several opportunities to grow the brand and create new products for the coming season.