Grand openings set for new Madison T.J. Maxx, Sierra stores

A grand opening has been set for a T.J. Maxx store and its sister retailer, Sierra. Both will open on Thursday, Sept. 26, in the Whitney Square Shopping Center, 600 Whitney Way.

Sierra is a discount outdoor recreation, gear, and clothing retailer new to the Madison area, but with two locations near Milwaukee.

T.J. Maxx relocated from Westgate Mall across the street. Both are owned by TJX Corp., which also owns the Marshalls and HomeGoods brands.