GMCVB, MASC change name

After two years of research, discussion, and planning, the boards of directors of both the Greater Madison Convention & Visitors Bureau (GMCVB) and the Madison Area Sports Commission (MASC) merged under one governing board of directors effective Jan. 2. The combined name has been changed to Destination Madison, although the missions of each entity will remain the same.

The new board will be a 25-person hybrid of current GMCVB and MASC members, and former board members will continue to be involved in committees, task forces, and special projects. Lynn Hobbie is chair of the GMCVB, and Chris Armstrong chairs the MASC.