Gener8tor celebrates start ups at second annual Launch Night

Milwaukee-based Gener8tor held its second Launch Night event – this year in Madison – celebrating six graduating start-up businesses from around the state. Three of the six generated over $700,000 in investments at or before the event: Scanalytics raised $500,000 from investors for its proprietary “intelligent mat” that can be installed under flooring to help gauge consumer interest in products and displays; MoveIn, a website that lists apartments for rent, garnered $155,000 in commitments; and DineInTime, a software program that alerts diners when their table is ready, added two customers at the event.

All six of the graduating start ups, including WeMontage of Neenah, Zero Locus of Milwaukee, and Quietyme of Neshkoro, received at least $50,000 in commitments prior to Launch Night.