Four senior groups merge into NewBridge

Effective Jan. 1, 2019, four Madison nonprofits that serve older adults will merge and operate under the new name NewBridge Madison. The four organizations are the North/Eastside Senior Coalition, West Madison Senior Center, South Madison Coalition of the Elderly, and East Madison/Monona Coalition of the Aging.

The merger will allow the organizations to consolidate resources and stop competing for funding. As one entity, all four organizations will continue to offer case management, meal sites, home chore, social opportunities, and other services for older adults. The City of Madison gave $95,000 to support the merger.

Marcia Hendrickson, current executive director of South Madison Coalition of the Elderly, will serve as the executive director of NewBridge.