Former Badger linebacker tackles food allergies with protein bar business

Former Wisconsin Badger football player Blake Sorensen has founded a company that makes allergy-free, fruit- and seed-based snack and protein bars.

Sorensen, a linebacker who lead the team in tackles and was second in interceptions in 2010, is allergic to tree-based nuts, according to a recent article in Forbes, and so his business idea is rooted in a personal health scare he experienced as a child.

Sorensen, who is branding his snacks and protein bars as Blake's Seed Based bars, hopes to address what he considers to be a lack of healthy, allergy-friendly snacks in the marketplace with the bars, which are nut, dairy, and gluten free.

Sorensen has already distributed the product in 488 major retail outlets including numerous Walmart, Jewel-Osco, Hy-Vee, and REI stores, and Sorensen expects to have Blake’s Seed Based bars in more than 1,000 outlets by the end of the year. Additionally, almost all of the Big Ten schools are making the bars available to athletes and they’re also being used by the New England Patriots and Detroit Lions.