Fittest Executive Checkup with Jessica Laufenberg

Thirty top-level professionals are competing in the first annual Fittest Executive Challenge, presented by In Business magazine. Who will earn the healthiest marks? Find out at the In Business Expo & Conference on Oct. 17.

This week, IB checks in with Jessica Laufenberg, owner of SBR Coaching, LLC.

Category: Fittest Executive – Women Under 50


Why are you participating in the Fittest Executive Challenge?

Because my hairstylist told me I was fit. That’s how it all started. We were chatting about this new challenge with In Business magazine and that it might be something fun and different to be a part of and get us out of our comfort zone. We both love challenges, we are both very active, and both run a busy life with our own businesses. The challenge fit in well with what we do and believe. But how fit are we really when tossed up against some local competition? We decided to find out, and here I am!

How has your fitness regimen changed?
My fitness regimen has pretty much remained the same. I train somewhere between eight and 14 hours per week with swimming, cycling, running, strength training, and yoga (it all depends on the week and training cycle). I’m currently training for racing speed right now, which has me racing in shorter distance triathlons and teaming up with athletes for some race relays. All of my training this year is setting me up for an Ironman race next year.

I also stick to a regular training plan to keep up with the high demands of my career. My work life is busy: chasing athletes around at races, coaching them to be their best, and helping out other close friends who own businesses in race directing and a bike studio/shop.

What are you doing to prepare for your evaluation?
I’m sticking to my regimen as usual. I’ll just keep doing the best I can and see how it all plays out. Just being honored in this event and having the chance to meet other executives in the area is perfect for me.

How do you stay motivated?
My biggest motivation is my athletes. They are all so wonderful to work with and inspire me on a daily basis. Such positive energy coming through the door every day is a wonderful thing to be a part of.

Meet all of the competitors here, then vote for your favorite to win the “Readers’ Choice” awards on Twitter @ibmadison #FittestExec.

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