Fitchburg company creates redesigned shoelace

Fitchburg-based Nobbits USA LLC today announced the launch of a new line of shoelaces that use proprietary technology to prevent them from coming loose, according to the company.

The new line will be launched globally and consists of 17 color combinations. The company manufactures locally and is selling the product through a Kickstarter campaign. Nobbits’ founder is Ron Brent.