Fiserv nabs naming rights to new Bucks arena

The Milwaukee Bucks announced on Thursday, July 26 that Brookfield-based financial services technology developer Fiserv Inc. won the naming rights for the team's new arena in downtown Milwaukee. The new stadium will be called the Fiserv Forum. Financial terms of the 25-year deal were not disclosed.

The new venue will serve as home to the Milwaukee Bucks, the Marquette University men’s basketball team, and a variety of concerts and entertainment acts, and is scheduled to open Aug. 26.

Fiserv, a Fortune 500 firm, provides payments, processing services, risk and compliance, customer channel management, and insights and optimization for banks and credit unions. Its name will be featured on the exterior façade, playing surface, rooftop, and throughout the facility.

A statement from the Bucks and Fiserv said the agreement further affirms Fiserv’s commitment to its hometown of Milwaukee.