Fetching a great deal

Madison Noteworthy's Mike Victorson interviews Grant Schroll, head of innovation and strategy for Madison-based Fetch Rewards, makers of a grocery shopping smartphone app. With Fetch Rewards, customers use their smartphone to scan items as they add them to their shopping cart. As they scan, coupons and discounts corresponding to eligible products are automatically applied to their online cart, and the customer also receives digital loyalty points that can be used like cash. When the customer is ready to check out, the cashier just needs to scan the single barcode on the smartphone and every item is automatically rung up and discounts applied, speeding up the checkout process. Visit FetchRewards.com.