Essential Madison Experience

Members of IB’s staff took part in one of Destination Madison’s Essential Madison Experiences, the Bitters Boot Camp, on Nov. 21 to get a taste of the unique tourism program that serves as a great way for local organizations and businesses to attract both locals and visitors through telling an authentic story of Madison. At Bitters Boot Camp, expert bartenders at the Avenue Club and Bubble Up Bar guide visitors on a journey through Madison’s most beloved cocktail — the Old Fashioned. Participants learn the history of the supper club and the old fashioned cocktail, as well as craft their own unique bitters, all while enjoying some classic supper club fare. (For information on getting your event featured in the IB Gallery, email