Elizabeth Norman, RBC Wealth Management, The Norman/Fletchall Team

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Elizabeth Norman, managing director, financial advisor, RBC Wealth Management, The Norman/Fletchall Team.
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What are the most challenging and rewarding aspects of your job and why?

The most rewarding part of my job is leading our Norman Fletchall Team at RBC Wealth Management and teaching. I have been at RBC Wealth Management for 25 years in various roles from intern to assistant, and with hard work, I eventually rose to become a financial advisor. I was fortunate to learn from some of the best women in the business, both in our Madison branch and women who work at RBC offices throughout the United States. They took the time to invest in my success and teach me. In 2020, I was honored to take over leadership of our team and I am 100% committed to paying forward that generosity to expand the representation of women in financial services!

Who do you look up to or admire in business and why?

I admire my friend and fellow supporter of Second Harvest Food Bank, Vicki Villacrez. She is the CFO of TDS. She is such a big deal! But she is also humble, funny, thoughtful, and so passionate about addressing food insecurity in our community. I had the pleasure of serving on the board of Second Harvest Food Bank with Vicki for the last 6 years and I have learned so much about leadership and service from her. I recently took on the role of board chair at Second Harvest Food Bank and I often find myself asking, “What would Vicki do?”

What has been the high point of your career so far?

I had a major “pinch me” moment this spring. Each year, Forbes publishes their Top Women Wealth Advisor list by state. I have been included in the past, but this year I was blown away when I discovered I was ranked the No. 1 Woman Wealth Advisor in Wisconsin! I immediately sent a group text to my family with the caption, “Hey! Look, mom, I made it!” Next, I celebrated with my team. I couldn’t do it without them!

Thinking back on your career, what advice would you give your 21-year-old self?

Just be you. That is the only way you will find the right people and place for you. Early in my career, I often mimicked what I thought a woman in finance should be. I dressed in suits and used a lot of industry jargon to show how smart I was and tried to keep firm boundaries between home and the office. But I quickly discovered that ditching the suit for a blazer, jeans, and a concert T-shirt, talking to people about money in an approachable way, and sharing my whole self with my clients and team brought more joy — and honestly, more success.

What would you say are the best things about living and working in Dane County?

Our office is on the Capitol Square. One of my favorite things is the Wednesday Dane County Farmers’ Market. I can get fresh produce for the week, squeaky cheese curds to bring home to my daughter, some gorgeous flowers to brighten my office, and maybe, just maybe, an empanada for lunch. Wednesday suddenly becomes my favorite day of the week!

Do you have any secret talents or abilities that people would be surprised to discover?

My ability to remember ’90s rap lyrics! I’m not sure how helpful it is that I know all the words to “Regulate” by Warren G and Nate Dogg or “Shoop” by Salt-N-Pepa, but somehow those lyrics are still on the tip of my tongue 30 years later.

What are your guilty pleasures?

The movie, You’ve Got Mail! We all have those movies that we stop and watch when they are on television. No need to start from the beginning, you can pick it up at any point. For me, that is Meg Ryan and Tom Hanks. It is a cheesy rom-com and I certainly know how it ends, but I stop and watch it EVERY SINGLE TIME. If you haven’t seen it, I highly recommend you watch it while folding laundry or doing meal prep or cleaning out your inbox on a Sunday afternoon.

RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC.

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