Destination Madison unveils redesigned digital visitor guide

Just in time for a more active summer, Destination Madison has unveiled a newly redesigned digital visitor guide to help visitors discover Madison on the go. The organization says this new, interactive guide was created to inspire a deeper love of Madison with tips on lake lounging, patio dining, farmers market finds, and bike path adventures. The guide also features “bite-sized” content to educate readers about Indigenous people heritage, outdoor offerings, arts and music, sports, and iconic local foods.

The guide links to additional content on Destination Madison’s website to help visitors discover itinerary ideas or read the latest news and travel stories about Madison. In transitioning from a traditional print visitor’s guide, Rob Gard, director of public relations and communications for Destination Madison, says the guide speaks to “today’s traveler who wants information that is convenient, timely, adaptable, and inspiring.”