Destination Madison launches cycling trail program highlighting parks, retail, restaurants 

Destination Madison, Dane County’s travel and tourism entity, has announced its launch of “Madison By Bike,” a cycling trail program that will cover the Greater Madison area.

Madison By Bike is a free digital passport program featuring four bike routes — including Capital City Trail, Cannonball Loop, Lakeshore Path, and the Southwest Commuter Path — with suggested check-ins and stops, encouraging locals and visitors to explore Dane County.

Participants can earn award prizes and receive discounts at local businesses. The program will feature more than 30 stops ranging from restaurants to parks to retail. Participation in the program also provides donations to Free Bikes 4 Kidz.

Users can visit a dedicated mobile passport landing page to sign up for Madison By Bike.