Design Concepts changes its name to Delve

With the idea of drilling deeper, Design Concepts, a design and innovation consultancy with offices in Boston, San Francisco, and Madison, has changed its name to Delve.

The name change is not the result of acquisition or merger, as Delve remains an independent design consultancy that is owned and operated by the same group of shareholders and leaders who represent the firm’s strategy, design, and engineering services.

“After more than 50 years in a rapidly changing design industry, we have decided that the name Design Concepts no longer accurately represents us as a company,” says Dave Franchino, president and principal. “Delve represents our commitment to deep understanding of user and client needs, our curiosity and drive to explore, technical acumen, and willingness to get our hands dirty.”

To launch the new name, the company is introducing Delve Talks, a podcast that discusses how companies can create a culture of innovation.