Cracking the code of going viral

More than 370 registered attendees got to learn the secrets of viral marketing on May 7 from Jon Youshaei, product marketing manager for Instagram’s IGTV and former head of creator product marketing at YouTube, during IB Presents: Cracking the Code of Going Viral at the Madison Marriott West. Youshaei shared personal examples that provided the blueprint for how organizations can go viral to catch the attention of their target markets, including how to get your target market to see your message without spending a fortune; how to simplify your message so customers actually care enough to share it; and proven templates to apply when writing your next newsletter, email, sales page, or social post. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)