Caps are off Wisconsin spirits sales

A bipartisan measure to lift the quantity of spirits that can be sold in any one transaction has been signed into law by Gov. Tony Evers, according to the Associated Press.

The law, pushed by the Maryland-based Total Wine & More, allows certain liquor stores to sell unlimited quantities of whiskey, gin, brandy, and other distilled spirits during a single transaction.

Previous state law placed a limit of four liters of hard alcohol per transaction for Class B liquor license holders such as Total Wine & More. The new law treats spirits the same as beer and wine, which had no such limits.

Total Wine & More, which reportedly spent more than $270,000 lobbying Wisconsin lawmakers prior to 2019, has three stores in Wisconsin, including Madison, Brookfield, and Greenfield.