Bryan Watson, Pop-Dot
IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Bryan Watson, director of accounts, Pop-Dot.
What are the most challenging and rewarding aspects of your job and why?
It’s most definitely the combination of the fast-paced nature of Pop-Dot and the amazing work we provide our clients. It’s challenging (and fun!) leading a large number of projects at a time, and my attention and efforts move quickly on a day-to-day basis. But I’m always showing our clients top-notch work that they absolutely love thanks to our awesome team.
Who do you look up to or admire in business and why?
That would be Kerin Rue, who I worked with for five years at two different agencies. Her ambition and drive were truly unmatched, and when paired with her knowledge of every type of media and the depth of relationships with not only clients but colleagues, it was a force to be reckoned with. She showed me how to work with clients, how to manage relationships, and most importantly, how to have fun.
What has been the high point of your career so far?
There have been a few, so it’s hard to single out one in particular. Winning any new business is always equal in terms of highlights, and here’s hoping for more of those!
Thinking back on your career, what advice would you give your 21-year-old self?
Don’t be afraid to fail. It’s difficult to embark on certain things, whether it be at work or in life, that are outside of your skill set/comfort zone or are unknowns, and I’ve found myself (and still do sometimes) hesitant to take on those challenges. But growth comes from all of that, and it’s vital to keep challenging yourself, especially in this work!
What would you say are the best things about living and working in Dane County?
It has to be the seasons! Despite being viewed as a smaller city, Madison has so much to offer families. And with the varying weather there is always something new to do with the kiddos or with clients.
Do you have any secret talents or abilities that people would be surprised to discover?
I was a skilled (or lucky) poker player, having won and cashed in some tournaments in Las Vegas many years ago. In addition to poker, I am a longstanding distance runner and once finished 50th out of 4,000-plus entries in the Madison Mini.
What are your guilty pleasures?
For sure Disney music. I pretend to be upset at being asked to turn on the Lion King, Frozen, or Moana soundtracks in the car for the millionth time. But I don’t pretend to not know every word and love belting it out with my daughters.
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