Brenda Lipp, Information Technology Professionals (ITP)

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Brenda Lipp, technical project manager, Information Technology Professionals (ITP).

What are the most challenging and rewarding aspects of your job and why?

The most challenging aspect of my job would be the extremely fast-paced environment. These days, IT is a component in nearly everything we do and so many people need assistance. It’s a juggling act to coordinate the everyday urgent issues. The most rewarding aspect of my job is knowing that I took a jumble of confusing information — desired end result, equipment, staffing, third-party vendors, client needs, etc. — and was able to break the process down into manageable pieces, and then coordinate the team from start to finish resulting in a positive project experience for both our customer and my team.

Who do you look up to or admire in business and why?

I have always looked up to Laurie Benson. She was my first boss out of college and provided so much guidance and inspiration to a “newbie.” She has been a leader in multiple business ventures and has been such a role model to me, showing that women can be strong business leaders. Her resume includes many outstanding things: CEO, board member for multiple originations, executive director, a recognized CEO advisor on complex leadership issues, one of the top 100 women in IT in 2009, and the National SBA Champion in Business Award recipient. She truly has been an inspiration throughout my career.

What has been the high point of your career so far?

This past December I received ITP’s first ever Operational Excellence Award for my performance in 2018. It was such an honor to be nominated by my management. This award confirmed that not only do I love organizing things, but also that my efforts positively impact our business and are truly appreciated.

Thinking back on your career, what advice would you give your 21-year-old self?

Stick with it, Brenda! There are going to be bumps, bruises, and even haters along the way, but if you stay true to yourself and your beliefs, eventually all your hard work will pay off. Every job and challenge along the way will contribute to your knowledge base and to the professional you will become.



What would you say are the best things about living and working in Dane County?

There’s so much to do and see in Dane County. I’ve lived here a majority of my life and I still find places and activities that are new to me. Having the University of Wisconsin–Madison campus in Dane County adds so much diversity in both culture and activities that you’ll never run out of new and interesting things to experience.

Do you have any secret talents or abilities that people would be surprised to discover?

I played collegiate softball, and I still love to play softball and volleyball in my free time — although I’m a little (OK, a lot) slower now! I also enjoy singing, playing, and listening to music. Music lifts me up and puts a smile on my face every time. I even played keyboard in a garage band back in the ’80s, but between school, sports, and rock ’n’ roll, something had to give. I think I made the right call.

What are your guilty pleasures?

I love sitting out on a lounge chair and soaking up the sun, while getting lost in a good book. Nothing better!

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