Best companies score big on benefits

From the pages of In Business magazine.

Attracting and retaining a talented, committed workforce is vital for the success of any business, but what attracts talent to your company and what are the motivating factors that keep employees engaged and committed?

There is no denying that salary is very important. Most job seekers want to talk salary before they get into other benefits. Yet how long are employees going to stay motivated if they work 70-hour weeks in a dark cube with very little vacation time and a bad health insurance plan? The answer is not very long.

In retaining key employees, other forms of compensation such as a flexible schedule, good health coverage, wellness programs, and competitive retirement benefits are just as important as financial compensation. According to a recent Met Life U.S. Employee Benefit Trends Survey, professionals satisfied with their benefits are more than twice as likely to be satisfied with their work.

With this in mind, how does your company stack up with the competition when it comes to the benefits package? Do you believe that your company is one of the best workplaces in the south central Wisconsin region? If so, I’d encourage you to fill out our “Best Company” online survey in order to be considered for our 2016 “Best Companies to Work For” feature, which will be presented in our October edition.

This is the perfect opportunity to showcase your company as one of the best places to work. It’s something your entire team can be proud of, and it’s a recognition that could help you attract and retain the area’s best talent. Everything from health, wellness programs, retirement plans, childcare offerings, and work-life balance benefits is included in the survey. Given the importance of diversity and inclusion, we’ve added a section on D&I this year.

Simply fill out the “Best Company” application form online at before the Aug. 15 deadline. Once we have received all of the completed forms, the IB editorial team will score each company based on an internal scoring system. To qualify, company headquarters must be in Dane, Columbia, Dodge, Green, Iowa, Jefferson, Rock, or Sauk counties. Government entities are ineligible.

Please note: Even if you filled out a “Best Company” application last year you must do so again.

We’ll identify winners and finalists in three different categories: Large Company, 200-plus employees; Medium Company, 50–199 employees; and Small Company, 1–49 employees. Best of luck becoming a Best Company!

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