Athletic-based fitness comes to Madison

With high-energy programs for adults and children, new D1 Training fitness franchise aims to be a great fit for working parents.

While the COVID-19 pandemic disrupted normal working patterns for many professionals, staying healthy hasn’t gotten any easier. Squeezing in a workout, whether you’re a working parent or just a busy worker, is hard.

In a city like Madison, home to top-flight collegiate athletics at the UW, high-quality fitness takes on a whole different meaning, and now that level of training is available to professionals seeking to stay fit.

The first D1 Training franchise in Madison opened on May 24. Owned by Carrie and Tyler Lockton, the facility at 243 West Towne Mall employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals. A second planned Madison location won’t open for at least 12–18 months.

The all-ages philosophy is a big piece of what sets D1 Training apart from other fitness brands, and what makes it ideal for working parents and busy families.

In addition to specializing in both personal and team training, D1 Training of Madison offers four age-based programs that are vetted by top Division 1 strength and conditioning coaches in the NCAA. The programs are Rookie (ages 7–11), Developmental (ages 12–14), Prep (ages 15–18) and Adult programs. Each fitness program is based on D1’s 5-Star Training philosophy incorporating dynamic warm-up, performance, strength, core and conditioning, and cool down.

“D1 Training is a family vested helping athletes to reach peak capabilities,” says Carrie Lockton. “We benchmark where you are today and chart your path to goal achievement. Our programs center on athletic improvement, maintenance, injury prevention, and recovery. We offer personal training, group training, sport-specific training, and team training. We are not a gym; we are one team, one family working to accomplish your goals.”

According to Carrie, D1 offers several options for busy professionals and working parents, from D1-on-1 personal training (times scheduled based on member’s schedule), small group training, group classes, and even corporate training. Adult training classes run throughout the day beginning as early as 5 a.m. and continuing throughout the morning, at the lunch hour, and in the evenings post-work. The 5:30 p.m. Adult class also coincides with the Rookie class, which allows parents to work out at the same time as their children.

Prior to launching Madison’s D1 Training, Tyler Lockton worked for over 20 years on Wall Street, and later spent time in residential real estate development. Carrie, a former NCAA Division 1 swimmer, led product and merchandise development for several retail brands. The couple became interested in careers that were more personal to their interests and gave back to their community. After looking into several business opportunities, the pair discovered D1 Training, and knew it was the perfect match for Carrie’s athletic background and their professional and personal interests.

“Madison is an active community, passionate about fitness, healthy living, and certainly sports,” notes Carrie. “As we watched the growing sports market and youth fitness craze in Madison, which is reinforced by the University of Wisconsin athletics, we realized the need for a D1 in our community.”

D1 Training Madison is operated by General Manager Brady Greco, a Madison native who played division one college hockey for Michigan Tech University and Colorado College. Greco was also drafted into the NHL in 2003 by the Tampa Bay Lightning and signed with them in 2005. After his playing career, Greco worked in performance coaching and personal fitness in both Minnesota and Madison. Greco was interested in D1 Training because it provided an opportunity to combine his interests of fitness with training and education.

“D1 Training delivers the best workout experience in the industry because of our expertly-designed workouts and our educated and energetic coaches,” says Carrie. “Residents in the Madison area will be able to see that D1 caters to everyone, whether you’re a parent looking to sneak a work out in or an athlete looking to home in on skills. Our coaches are dedicated to creating high energy, positive training spaces, all while delivering individualized feedback and proven results to everyone that comes in.”

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