Area grocers locked in logo legal fight

Metcalfe’s Markets and Festival Foods are embroiled in a lawsuit over the use of highway sign-shaped logos both retailers use to indicate locally grown foods.

According to the Associated Press and the Wisconsin State Journal, Metcalfe’s filed the suit against Festmark Inc., which does business as Festival Foods, claiming it stole Metcalfe’s logo concept.

Metcalfe’s wants Festival Foods to stop using the logo, to eliminate all goods and advertisements using the logo, and to compensate it for damages and costs.