AmFam to purchase Miller Park naming rights

American Family Insurance has purchased naming rights to Miller Park, home of the Milwaukee Brewers, beginning in 2021 after the current MillerCoors deal ends in 2020.

“American Family Insurance, proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations,” MillerCoors said in a statement. MillerCoors will continue to be the stadium’s signature beer.

A press conference with representatives of the Milwaukee Brewers and Miller Park is scheduled today at 2 p.m., according to a Milwaukee Journal Sentinel story.