AmFam golf championship raises record amount

The 2019 American Family Insurance Championship golf weekend raised $2.4 million for charity, its best year ever, and $337,000 (21 percent) more than in 2018.

About half of the proceeds will benefit the American Family Children’s Hospital in Madison, while $1.2 million will be distributed in varying amounts to nearly 100 charities, according to a release.

The local economic impact was estimated to be around $15 million.

PGA host/golfer Steve Stricker, his wife Nicki, and American Family Insurance Chair and CEO Jack Salzwedel made the announcement on Nov. 13.

American Family Insurance, the PGA Tour Champions, and Stricker launched the championship golf tournament in 2016. Held annually at University Ridge Golf Course, the 2019 golf event attracted more than 70,000 spectators from 32 states.

Since then, more than $7.1 million has been donated to charity. In addition to the three-day tournament, the week prior includes two pro-am competitions, a 5K run/walk, charity concert, and special exhibitions featuring celebrities from the sports and music industries.

Mark your calendars because the 2020 event will be held earlier this year, May 30–June 7, with the golf tournament scheduled Friday through Sunday, June 5–7.