American Family’s DreamBank reopens to the public

The American Family Insurance DreamBank reopened its door to the public on Jan. 10, after two and a half years of delivering its free, interactive events and resources virtually. DreamBank hours will be Tuesday through Thursday from 9 a.m.–5 p.m. and Friday from 9 a.m.–3 p.m.

DreamBank is located on the main floor of the Spark building in Madison and provides a community-focused space for free events, coworking, and support for dream pursuit.

While closed through the pandemic, DreamBank embraced the opportunity to grow its audience as its pivoted to virtual programming. During that time, the DreamBank also reimagined its brick-and-mortar space, including redesigned meeting and coworking spaces, a refreshed immersive exhibit, and an inspired “dreamer den.”

The first quarter of 2023 will serve as a test and learn as DreamBank embraces hybrid programming including both virtual and in-person events.