American Family invests in new entrepreneurial center

American Family Insurance has made a major investment in StartingBlock Madison, a 50,000-square-foot entrepreneurial hub on East Washington Avenue. The specific amount the company pledged was not disclosed.

StartingBlock is hoping to raise $1.5 million to match a $1.5 million commitment the City of Madison included in its 2015 budget.

The investment will support a five-story building designed to house early-stage companies, startups, entrepreneurial ventures, and related businesses. The building is expected to break ground in July. New tenants will include gener8tor, Sector 67, and Capitol Entrepreneurs.