Alex Bauer, Hausmann Group

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Alex Bauer, commercial client advisor, Hausmann Group.
Headshot Ezine Alex Bauer

What are the most challenging and rewarding aspects of your job and why?

The ongoing challenge in our industry is staying on top of ever-changing insurance marketplace trends and finding ways to effectively communicate that to my clients. A particularly volatile issue lately is cyber insurance — prices are skyrocketing along with increases in required security controls. Helping those clients navigate the marketplace and find the most effective balance in price, coverage, and requirements continues to keep us on our toes.

Helping my clients find solutions for their risk management and insurance programs is the most rewarding part of my job. Earning their trust leads to building those long-term relationships that are key in our business. Beyond that, I get to learn along the way while I am helping my clients.

Who do you look up to or admire in business and why?

My friends, Tyler and Morgan, come to mind first. They are entrepreneurs in the wine business, and they have founded multiple companies targeting younger — should I use the word millennial? — wine consumers. They have been forward-thinking about how to a) make an industry with a reputation for being stuffy accessible to the youth and b) marry the experience-driven mindset of younger people with the emerging dominance of social media. I really admire their ability to always approach a problem from a new angle.

What has been the high point of your career so far?

In 2022, I had the opportunity to become an owner of Hausmann Group after nearly 10 years of employment. I was nominated by fellow shareholders and was voted in by that shareholder group. I look forward to continued growth and being a part of the future of Hausmann Group both as an associate and an owner.

Thinking back on your career, what advice would you give your 21-year-old self?

Be open to new things. My degree is in music education, and now I work in insurance. You don’t always end up where you think you will. You can take things that you learn along the way and apply them in ways you didn’t expect. Be open to collaboration — you’ll learn a lot when you really stop to listen to other people’s perspectives.

What would you say are the best things about living and working in Dane County?

We have a healthy offering of cultural perks here in Madison much larger than you would expect for a city of our size. There is outstanding food to be had; whether you frequent the many restaurants that offer all kinds of cuisine or do all your shopping at the farmers market, you’d be hard-pressed to not eat well here. We also have excellent live music offerings and outdoor festivals all summer. As an avid outdoors person, I am also happy to live here and have running, biking, hiking, and kayaking options right out my front door.

Do you have any secret talents or abilities that people would be surprised to discover?

Not a big shocker to those who know me, but I am a professional musician. I play trombone in a variety of bands, including a salsa band, jazz orchestra, brass band, and for whatever else you’ll hire me for. The most unique gig I played was with a Green Day cover band at Chilimania in Edgerton. My friend and I jumped on stage with this band for one song that required trombone and trumpet, and I had a boxing glove on the end of my trombone slide — see above about trying new things!

What are your guilty pleasures?

I’m an avid trivia buff. I watch Jeopardy! regularly and want to be a contestant in the future. A friend of mine was once on Jeopardy! and can now sing the “Weird Al” Yankovic song, “I Lost on Jeopardy” with authority. Maybe I can have a better outcome than she did?!

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