Agency partner gets down to business of fitness

Ten professionals and 10 teams are competing in the 2014 Get Fit Challenge, a spinoff of IB’s popular Fittest Executive Challenge. Who will earn the healthiest marks? Follow along on Facebook and then find out at the In Business Expo & Conference on Oct. 22. This week, IB checks in with Randy Gunter, partner and creative director of The Gunter Agency, who is competing in the individual challenge.

Since I started on the fitness challenge about three weeks ago, the main thing I’ve learned is that you have to figure out what is a reasonable starting point for a workout. How much should you push yourself? That question is even more pertinent when taking into consideration that structured exercise hasn’t been part of my daily routine since college.

I learned quickly that pushing yourself too much can make you miserable. I know that my trainer was trying to assess where I was physically, but after an exhausting workout at the athletic club on one day, I found myself extremely sore and miserable the next. Not a smart approach if you want to be at your peak performance at work or at home.

On top of that, a few days later I felt a sharp pain in my groin/hip flexor region when working out. We evaluated it as probably a strain or pulled muscle. So that was a setback, and I’m just now starting up again.

So the evaluation process is going on. How much of a workout is enough? How much is too much? This is a tough thing to evaluate when you have nothing to gauge it by. I think perhaps the best way to determine this is to look at it like you would a business goal. What is the goal? How do we get there?



Although I am competitive by nature, it really isn’t critical to me to win the fitness challenge. I don’t have any goal to run a marathon or anything along those lines. And although I can and should lose a few pounds, I don’t need to shed them by the next class reunion. My goal is simply to develop new habits in which a workout is part of a regular routine. I want the benefits of my participation to be evident five, 10, and 20 years from now, not just five months from now.

So we’re still developing this workout “business” plan. I’ll report back later on how it works out.

Meet all of the competitors here, and see who wins at the In Business Expo & Conference

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