Adam Jacobson, Class of 2015

IB is celebrating 20 years of the 40 Under 40 in 2020, and will be catching up with past recipients to see what they’ve been up to since they were honored. This week features Adam Jacobson, founding partner/owner, Sunseed Research LLC.
Watn Adam Jacobson 2015 Headshot

What have you accomplished in your professional life/career since your 40 Under 40 selection?

Sunseed Research LLC has maintained solid year-over-year growth since our founding in 2012. In 2018, Sunseed was recognized on the prestigious Inc. 5000 list, an annual ranking of the 5,000 fastest-growing privately held companies.

What accomplishments, milestones, or endeavors have you attained in your personal life since your 40 Under 40 selection?

Shortly after receiving the reward, I received my master’s in business administration.

After several years of working with the amazing team at UW Carbone Cancer Center, we launched a signature fundraising cycling event “The Ride.” The inaugural year, 2016, was a phenomenal success with over 800 riders participating. Since 2016, The Ride has grown to one of the largest cycling events in the area and has raised over $1 million for cancer research. All money raised goes directly to cancer researchers at UW Carbone Cancer Center.

If you were to “do it all over again,” what (if anything) would you do differently throughout your career?

Overall, I have few career regrets. If I had to do it over again … for most of my 20s and 30s, I was hyper-focused on my career and knowledge growth. Looking back, I wouldn’t have what I have today without that focus but I wish I took just a bit more time for myself to enjoy those years. Time goes quickly. Building a career is definitely important but so is taking a moment to make memories.

How did your 40 Under 40 selection help your career?

It definitely is a great validation of years of hard work to be recognized for the 40 Under 40 award. I have been able to meet many new individuals at the annual events. It has helped with organic search results for both myself and my company, and has opened up doors with other organizations.

What is something that you have a new passion for since the time of your induction — either professionally or personally?

I would say that since the award, I have been enjoying life in general. For many years I was focused on my MBA, establishing and building Sunseed, and helping to build The Ride. That took up considerable time. For the first time in many years, I have been able to simply focus on growing Sunseed, enhancing our products, and enjoying time with friends and family.

Based on your experience, do you have any advice for today’s young professionals (under 40)?

In any industry, organization role, and/or proximity to the customer, our job is to create an experience that delights the customer. Understand who your customer is, what they need, why they need it, and what they expect. Every point where the customer has an opportunity to interact with or experience your brand is an opportunity for you to exceed expectations. The customer expectation is continuously evolving based on experiences with your brand and your competitors; what delights your customer today may not tomorrow. This is where the opportunity for competitive advantage exists.

This advice applies to the company you work for, your department’s role in the organization, your role in the company, and — most importantly — your own personal brand as an individual.

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