IBMadison.com is the digital product of In Business magazine, which is the premier business-to-business publication in the Greater Madison region, celebrating more than 45 years of editorial excellence. Our nationally acclaimed editorial department covers the companies and people shaping the business community through readership news, analysis, and in-depth profiles – both online and in print for the Greater Madison region. We provide interview-style reporting on best industry business practices. We also profile new businesses in the marketplace and honor the stakeholders who built the business community with awards programs and special events.
Our glossy magazine publication is direct-mailed monthly to position-qualified, management-level business executives, nonprofit executives, and government officials. We partner with area business associations, visitor bureaus, and chambers of commerce to provide additional distribution channels. Our constantly evolving databases contain information on established area businesses, but we also seek out new business information and routinely re-qualify our subscriber list to provide advertisers with the most targeted business market available.
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