A business wish list for Santa

The other day, as I was beginning my list of goals for 2015, I began to think that in order to make some of the lofty things I want for next year happen, I’ll have to put some things into place starting right now. That’s when I realized that our business needed a “Wish List for Santa.” With that in mind, I sat down to write …

Dear Santa,

My name is Donna. My business peers and I have been as good as we can be this past year. We made friends with lots of new customers. We were very nice even when customers were very rude. We all did some volunteer work. We helped other people who needed us. We didn’t complain when we had some equipment failures. (Okay, maybe just a little.)

Our mommies and daddies always told us that if we are good, you will bring us lots of good stuff. Here is some stuff that we want you to put in your sleigh for us:

  • The continuing privilege to serve our customers.
  • The blessing of being able to help in our community.
  • The opportunity for continuing education in our professions.
  • The chance to mentor those coming up behind us.
  • And most of all, Santa, we are all asking for peace.

Santa, so many people I’ve talked to this year are looking forward to great improvement in 2015’s business climate. Can you please make sure you read their lists too? As you know, Santa, people who are in business crisis mode tend to panic about almost everything. Will you please bring success and abundance to their companies … soon? Will you please help them think about prosperity so they can begin making plans for a good bottom line in 2015?



Santa, Richard Carlson, Ph.D., has a chapter in his book Don’t Worry, Make Money called “Ask for What You Want.” When I read that chapter, I realized that a lot of help for getting what I want and need comes from helping others get what they want and need. If I promise to be a good girl and help others even more next year, Santa, will you please stop at my house too? I’m hoping for snow on the roof so your reindeer will have a soft landing.

And Santa, before you have to go read another letter, please, please, please remember all the customers who rely on us to bring them good ways to say thank you. Please put sugar plum ideas into their heads about how important recognition and appreciation are.

Thank you in advance, Dear Santa, for bringing all the good boys and girls the tools they need to have a prosperous and exciting 2015.

Yours sincerely,

Donna M. Gray, CRM

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