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The mindset of millionaires

Why we shouldn’t be afraid to be embarrassed all the way to the bank.

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The coolest part is that Lynch is a real life example. When he first started working with GoPro the company spent big on a commercial showing just how cool the product was, noting it could be purchased at Best Buy. The problem? It couldn’t be purchased at Best Buy because it wasn’t yet carried there. GoPro was still a new, unknown brand. Lynch presumed that either one of two things would happen — either Best Buy would file a lawsuit or so many potential customers would go to Best Buy looking to buy the product that the electronics retailer would have no other choice but to place a large order to meet the demand. Of course, the latter happened and in 2016 GoPro is projected to generate between $1.35 and $1.5 billion in sales, according to Business Insider.

What risk are you willing to take that could leave you embarrassed or smiling all the way to the bank? I’d love to hear from you! Shoot me an email at

Jenna Atkinson is the president of CONNECT Madison, a young professionals group offering development, community engagement, and relationship-building opportunities to local business leaders.

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