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Urban Air Adventure Park formally opens

The trend toward more experiential businesses at local shopping centers gained additional strength this past weekend, as a new family-centered outlet opened in the former home of Toys R Us at West Towne Mall.

That outlet, Urban Air Adventure Park, features trampolines, climbing walls, obstacle courses, and other play options to help children either remain or get active.

Should parents prefer a more relaxing option, the park includes a café that offers food, beer, wine, and free Wi-Fi, according to an article in the Wisconsin State Journal.

The Urban Air franchise, which has more than 150 locations around North America and Europe, is owned by Brad Mastenbrook.

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