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Potential for redeveloped Oscar Mayer site is huge

The former Oscar Mayer site on Packers Avenue could bring 4,000 jobs and just as many residents to the northeast side and result in more than $300 million in new property taxes to the city, according to Wisconsin State Journal report. A future bus-rapid transit route is also being discussed run along Packers or Sherman Avenue as part of the Oscar Mayer Special Area Plan being discussed by the city’s Planning Commission, Vandewalle and Associates, and EQT by Design. Nothing has been finalized.

In its heyday, Oscar Mayer was the largest employer in the city, with about 4,000 employees. The company was sold by Kraft Heinz and the plant was shuttered in 2017. Reich Brothers Holdings and Rabin Worldwide has been improving the site’s infrastructure and preparing it for redevelopment.

Some businesses have leased space, such as TASC, which moved to vacant space in the Oscar Mayer building, and maker space The Bodgery.

Future plans call for taller housing complexes, retail, a five-acre park, and preserving a wetland to the west of the site, according to a Wisconsin State Journal report. Density would increase as new housing could result in 20 to 130 units per acre, but once approved, the entire project could likely take 20 to 30 years.

A northside community roundtable on the Oscar Mayer plan is scheduled for Wednesday, Dec. 4, at 6 p.m., at Lakeview Lutheran Church, 4001 Mandrake Road.

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