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Madison’s business destination

The ninth annual IB Expo brought nearly 1,200 Madison-area professionals closer to the businesses that serve them.

The ninth annual IB Expo brought nearly 1,200 Madison-area professionals closer to the businesses that serve them.

Photographs by Crimson Sun Studios

From the pages of In Business magazine.

Beginning with a morning networking gathering over coffee and a rousing keynote presentation from former Walt Disney World customer service expert Dennis Snow, and ending with a lively happy hour on the Expo floor, the ninth annual IB Expo & Conference brought together Madison-area professionals with the businesses that serve them.

Held Oct. 16 at the Alliant Energy Center, close to 1,200 local professionals attended to mingle with nearly 100 exhibitors throughout the day, as well as to take in three professional development seminars and gain critical business insight from area experts on leadership, branding, and sales.

New this year was a collaboration with Madison Magnet, which hosted a series of activities, such as speed networking, along with speakers targeting a young professional audience at their booth.

Artists from Fitchburg-based TruScribe created real-time, hand-drawn sketch notes from Dennis Snow’s keynote presentation, turning words into pictures, and they provided visual representations of the seminar speeches following those presentations.

Once again, Opix Media produced a live stream of the day from the Expo floor, where former WKOW TV nighttime anchor Greg Jeschke also conducted interviews with speakers and exhibitors throughout the day.

Don’t forget to save the date for next year’s IB Expo: Oct. 28, 2020 at the Alliant Energy Center.

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.

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