Kwik Trip partners with Karben4 for ‘collaboration beer’
Kwik Trip and Karben4 brewing of Madison have long been in the process of forming a mutual admiration society, and according to an article in the Wisconsin State Journal, the two business entities have joined forces to make a “collaboration beer.” The result is Glazer Bean, a chocolate coffee stout brewed with Kwik Trip’s Karuba coffee and a hint of Glazer. Kwik Trip stores started selling the new brew Wednesday.
Karben4’s beers have been among Kwik Trip’s best-sellers, recently surpassing Woodman’s grocery chain as the brewery’s top packaged beer seller. So, when Karben4 brewmaster Ryan Koga approached Kim Jenks, a beer buyer for Kwik Trip, the idea of a collaboration began fermenting in earnest.
Consumers will have no doubt that it’s a Karben4 product, as the brewery’s identifiable artwork will dominate the presentation, with a relatively obscure “Kwik Series” line at the top of each 16-ounce can.