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Young professionals shine in 40 Under 40

From the pages of In Business magazine.

We’ve all heard about the struggles Wisconsin faces in the area of “brain drain” and “brain gain.” It’s certainly a real issue the state must find some answers for, especially as more baby boomers leave the workforce with not enough young professionals to take over.

One area of the state that has bucked this trend is Greater Madison. In a study released earlier this year by CareerBuilder, Madison gained the greatest percentage of 22- to 34-year-old workers from 2001 to 2016 compared to the rest of the top 100 largest metro markets (and yes, a big thank you goes to Judith Faulkner!).

Why do I bring this up? Like many area businesses, IB has and will do more to create products that are attractive to young professionals that call the Madison area home. In fact, one of our most popular features for many years running is our annual 40 Under 40. This is our chance to highlight the inspiring stories of young professionals in this area, and it’s a real joy to bring them to light each year.

With this in mind, time is running out to be considered for next year’s 40 Under 40 class (revealed in our March 2018 issue), and we need your help with encouraging the young stars of your business, or your client base, to apply. This year, we’ve updated our application form with more of an emphasis on career achievements, as well as involvement and influence in community/civic organizations. When filling out the online application, we encourage applicants to be as detailed as possible because the competition is fierce.

The application can be found online at and must be filled out and submitted by Nov. 17, 2017. To be considered, you have to be under the age of 40 on March 1, 2018 and you must work in or around Greater Madison. We do ask that individuals interested in being considered for the 40 Under 40 fill out their own application. If you know someone who would make a great candidate, please encourage him/her to fill out the application or email me at with their contact information and I’ll happily reach out to them on your behalf.

With so many young professionals doing exceptional career and community work, we can’t wait to tell (and share) their stories!

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.

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