Image is everything: Madison tech start up adds visual spice to social media
(page 2 of 2)
Towell, 54, is familiar with product promotion. He founded Roundhouse Marketing in Madison and spent 28 years in the advertising industry before selling the firm three years ago. He has filled the past few years with extreme sports and his volunteer work for Porchlight, a local nonprofit that serves the homeless. He views nonprofits as a potential beneficiary of the ETC technology.
The inspiration for enriching social media conversations came to him after he attended a UW-Madison lecture series in March of 2011. Towell was stuck at a traffic signal on Johnson Street, pondering the power of images, when the “a-ha” moment occurred, and he now likens his emerging technology to a microbrew that is initially served at a restaurant (buzzMSG).
“We had to create the buzzMSG in order to serve the brew,” he explained. “It takes a boring text message and makes it rich and satisfying.”
Sign up for the free IB Update – your weekly resource for local business news, analysis, voices, and the names you need to know. Click here. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.