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Image is everything: Madison tech start up adds visual spice to social media

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Promo Pro

Towell, 54, is familiar with product promotion. He founded Roundhouse Marketing in Madison and spent 28 years in the advertising industry before selling the firm three years ago. He has filled the past few years with extreme sports and his volunteer work for Porchlight, a local nonprofit that serves the homeless. He views nonprofits as a potential beneficiary of the ETC technology.

The inspiration for enriching social media conversations came to him after he attended a UW-Madison lecture series in March of 2011. Towell was stuck at a traffic signal on Johnson Street, pondering the power of images, when the “a-ha” moment occurred, and he now likens his emerging technology to a microbrew that is initially served at a restaurant (buzzMSG).

“We had to create the buzzMSG in order to serve the brew,” he explained. “It takes a boring text message and makes it rich and satisfying.”

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Old to new | New to old
Nov 5, 2012 12:22 pm
 Posted by  Wade H.

Great stuff Donkey's, congratulations! Looking forward to it.

Nov 7, 2012 12:00 pm
 Posted by  BIG

This is great. Exactly what Facebook needs to become more relevant in mobile. Yahoo would love this for Yahoo messenger and Google will buy it just so Facebook and Yahoo cant use it.

Nov 8, 2012 12:16 pm
 Posted by  Ziggy B.

Texting is the last frontier of outdated and boring technology. It has not changed much since it started and the US is way behind the global world on usage. Being able to bring more visual and creative media to texting is a huge idea. These guys are on to something though I expect that one of major players will try to jump on the bad donkey soon(who ever came up with bad donkey as a name must have been at the KK too long).

Onward to our local start up--First and Ten!!

Nov 21, 2012 01:39 pm
 Posted by  Anonymous

This is an incredible new technology. I cant wait to see where it goes from here. One of the tech giants will scoop up BDS.

Dec 7, 2012 05:11 pm
 Posted by  Anonymous

This is so cool. Where can I get it?

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